Standing at the height of their K-pop careers, the members of Stray Kids have also proven themselves worthy of ruling the luxury fashion space with lucrative brand deals and endorsements alike.
Beyond their grunge headbanging anthems and eclectic discography, the eight-member band that is Stray Kids has added another facet to their repertoire — luxury fashion favourites. Pioneering the Hallyu wave, some of the members have bagged fancy brand deals with A-listers like Louis Vuitton, Versace and more, helping these luxury Maisons expand their footprint in the South Korean market. Let’s take you through Stray Kids members’ biggest brand deals till 2024, listing what each one represents.
The band has always piqued the interest of the masses with their fashion choices, making them the top pick for many luxury outlets. Stray Kids’ sartorial supremacy was at full display at their 2024 Met Gala debut in custom-made Tommy Hilfiger ensembles. Bang Chan, Han, Felix, Seungmin, Hyunjin, I.N., Lee Know as well as Changbin are tapping their way into the glorious world of beauty and fashion as brand ambassadors in 2024. Keep reading to know more.
Hands down the most popular member of Stray Kids, Felix proudly stepped into the role of Louis Vuitton’s house ambassador in 2023. The French luxury house has forged a strong partnership with K-pop stars, extending ambassadorship roles to BLACKPINK’s Lisa as well as BTS’ J-hope. Talking about Felix’s collaboration with Louis Vuitton, the brand’s artistic director of women’s collections gushed over his “exuberant energy, one-of-a-kind persona, and daring fashion sense,” which makes him a perfect fit for the brand.
Since the ambassadorship announcement, Felix has graced multiple LV shows wearing immaculate pieces from their latest collections. He was present at the Louis Vuitton Women’s Spring-Summer 2024 show in Paris, dressed in a show-stealing monochrome look. This was followed by his appearance at the Louis Vuitton Cruise 2025 event in Barcelona. Serving ‘straight-up royalty’ vibes, netizens couldn’t stop gushing over his model face as well as silver locks.
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Hyunjin aka Prince Hyunjin was the first Stray Kids member to clinch a luxury brand deal. In July 2023, Hyunjin became the global ambassador of Versace. Talking about Hyunjin’s collaboration with Versace, creative director Donatella Versace lauded his confidence as well as freedom of expression, citing that he embodies the true spirit of a Versace man.
Hyunjin attended his first-ever Milan Fashion Week with the brand in February 2024, wearing a startling satin black two-piece suit as well as matching boots. At the Versace fall-winter 2024 MFW show, Hyunjin sat next to Hollywood’s darling Anne Hathaway.
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Apart from Versace, Hyunjin has collaborated with Cartier recently, which has sparked speculation about potential brand ambassadorship. He attended Cartier’s High Jewelry Gala in Seoul earlier this year alongside BLACKPINK’s Jisoo and Bae Doona. While an official announcement awaits, we’re already looking forward to the Cartier x Hyunjin collaboration.
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While Lee Know hasn’t officially bagged any luxury ambassadorship deals, he has shot campaigns for many popular brands including ETRO and Gucci. Lee Know, Hyunjin, and Felix (collectively called Dance Racha) starred in a 2021 campaign for luxury Italian label Etro’s unisex Earthbeat sneaker. ETRO was the group’s first luxury partnership, and Lee Know aced the campaign.
Moreover, he sparked collaboration rumours with Gucci, following his recent appearance at the brand’s 2025 Cruise fashion show. He wore a stunning grey and black boxy suit with a matching tie. Lee Know stole the spotlight alongside fellow attendees like Dua Lipa, Salma Hayek, Mark Ronson and more.
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Reports are rife that British luxury fashion house Alexander McQueen will soon tap Stray Kids’ maknae I.N aka Yang Jeongin as their brand ambassador. For his first-ever luxury outing, Jeongin attended Alexander McQueen’s Spring/Summer 2024 show at the Paris Fashion Week last year. The singer stood out with his crisp and clean all-white look from the brand’s SS24 menswear collection. He wore a white double-breasted tailored coat and white cigarette tailored trousers, pairing the look with some really quirky jewellery and a soft ivory bag.
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While Changbin hasn’t bagged any luxury deals yet, the singer is steadily working his way to the top. He collaborated with Samsung Korea in 2023, releasing a self-composed song Fly High for their new Galaxy Flip series. He soon appeared in one of Samsung’s ads, referencing his OG ‘jutdae’ line. Changbin x Samsung collaboration was pure perfection.
Stray Kids’ dynamic leader, Bang Chan kicked off his first major solo fashion event, repping Fendi at the Milan Men’s Fashion Week. The K-pop star seamlessly blended into the Italian luxury brand’s style, exuding grace in the front row for Fendi’s Spring/ Summer 2025 menswear show. Chan donned an all-Fendi outfit, including black tailored pants, a yellow shirt as well as a black trench coat. The look was further amped up with a black leather crossbody bag. While he hasn’t been announced as an official brand ambassador for Fendi, his collaboration with the brand has been a delight to watch.
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Stray Kids definitely dominated the Paris Fashion Week this year. Seungmin was also present at the fashion soiree, with the world’s hottest brand Loewe. He attended the brand’s fall-winter 2024 show, decked in a quirky neon green button-down top with a giant bow on the neckline. It was paired with baggy blue jeans, lilac sneakers as well as a black belt. Apart from his stint with Loewe, Seungmin has also endorsed Coach Japan, starring in their holiday campaign in 2023.
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Rounding up Stray Kids’ members’ brand deals in Han. He hasn’t collaborated with/ bagged an ambassadorship deal with brands as a soloist. However, he has worked with many brands as a part of Stray Kids, including Tommy Hilfiger, Samsung, Clio Cosmetics and Lotte Duty Free. We can’t wait to witness Han’s first luxury outing.
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(Main and featured image: realstraykids/Instagram)
This story first appeared on Lifestyle Asia Hong Kong.
Stray Kids' Felix and Hyunjin have been appointed brand ambassadors of luxury brands Louis Vuitton and Versace respectively.
Yes, Stray Kids are one of most popular K-pop groups as of 2024.
Stray Kids members have worked with luxury brands like Louis Vuitton, Versace, Cartier, Fendi as well as Loewe.
Kriti is a stay-at-home dog mama, whose knack for telling interesting stories keeps her erstwhile monotonous life sane. A literature & journalism degree holder, you'll find her binging on Agatha Christie ..Read More
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