Meander through eras of elegance at the iconic Hermès store on rue du Faubourg Saint and relish in the exquisite design history of the French high fashion house.
It is a crisp morning in Paris. The breeze slightly chillier and the sun, a little brighter than usual, shines directly on the window display – creating a vivider reflection instead of exposing what’s on the inside. Curious, I cusp both temples of my eyeglasses and move closer to the glass wall – peering into an assemblage of Dachshunds and Chinese Crested dogs in the most realistic forms, juxtaposed against a giant Oran sandal and other recognisable icons.
The window display goes on across the entire store front, each section offers its own narrative defined by a certain form of playfulness synonymous to the Maison. At Hermès, it’s never one note – the brand certainly knows how to excite while staying true to its generational ethos.
I’ve arrived at the famed rue du Faubourg Saint. Here lies a treasure trove of elegance and history — the Hermès flagship store. Stepping into this venerable institution is not just a shopping experience; it is an immersion into the very essence of luxury and craftsmanship that Hermès has epitomised since 1837.
The story of Hermès at Faubourg Saint Honoré began in 1880 when Charles-Émile Hermès moved the flagship store to its current location at number 24. Originally a harness workshop catering to European noblemen, Hermès gradually evolved into a purveyor of fine goods, ranging from leather accessories to haute couture and luxury items coveted worldwide.
Nevertheless, there are seven iconic elements of Faubourg that make the store a unique experience to immerse into. Beyond its swanky interiors and intricate mosaic-work, there is more than meets the eye.
Façade: The façade of the Hermès store at Faubourg Saint Honoré is an emblem of understated elegance. Its classic, minimalist design in cream tones with large display windows invites passersby into a world of refined taste and luxury.
Artificier: Positioned above the entrance, the artificier or horseman might be an easy miss. It pays homage to Hermès’ origins as a harness maker. This sculpture symbolises the brand’s deep-rooted connection to equestrian sports and craftsmanship.
Mosaic Flooring: As you step inside, the mosaic flooring catches your eye. Intricately designed, these tiles echo the craftsmanship and attention to detail that Hermès embeds in every aspect of its creations.
Émile Hermès Collection: The Emile Hermès collection, housed within the store, showcases rare and vintage Hermès pieces collected over the decades. From timeless Birkin bags to exquisite silk scarves, these items tell a story of heritage and enduring style.
Rooftop Garden: A hidden oasis amidst the bustling city, the rooftop garden at Hermès Faubourg offers a serene escape. While it is not open to public, the space is said to be decked in lush greenery and carefully curated landscapes – used for the Maison’s private functions.
Sellier Spirit: The spirit of the Hermès sellier (saddler) permeates throughout the store. A blast from the past, expert craftsmen meticulously create each leather piece by hand, ensuring the highest standards of quality and artistry.
Ironworks of the Staircase: Even the staircase at Hermès Faubourg is a work of art. The ironworks, crafted with precision and elegance, reflect the brand’s commitment to blending tradition with innovation. It also serves as inspiration in many of its collection – more prominently in the latest offerings of shoes in the latest Faubourg 24 range.
Visiting Hermès at Faubourg Saint Honoré is an enchanting journey into luxury, but laced with the rich tapestry and history of the Maison. Its dedication to fine craftsmanship and the art is elegantly translated in both the tangible and the intangible. – from the hand-stitched leather bags to the intricately designed silk scarves. This is a testament to Hermès’ unwavering commitment to excellence.
Hermès Faubourg Saint Honoré offers a quintessential Parisian experience. Beyond shopping, it’s a place where history meets contemporary elegance.
If you find yourself in the city of Paris, make some time to explore Hermès at Faubourg Saint Honoré. Whether you’re a seasoned connoisseur or a curious traveller, this iconic store promises a glimpse into the pinnacle of French craftsmanship and style. A visit here is not just about acquiring luxury goods; it’s about embracing a legacy of excellence that continues to define Hermès as a beacon of timeless elegance in the heart of Paris.
This article first appeared on Lifestyle Asia Kuala Lumpur.
Subscribe to our newsletter to get the latest updates.
Thank you for your subscription.
