SAS Designs presents its range of bespoke suits designed for everyday professional attire, featuring four of Prestige Indonesia’s 40 under 40 personalities
With over 45 years of experience, SAS Designs stands out as a go-to name for men’s formal wear. Trusted by celebrities and dignitaries alike, the brand takes pride in providing accessible, quality attire for everyone. SAS Designs is also committed to providing unparalleled service to its customers, which in this case centres on personalization through thorough consultations discern each customer’s unique needs, preferences, and style sensibilities before tailoring their custom suits.
“At SAS Designs, we enjoy getting to know our clients personally. We take the time to understand their style and personality to observe and explore their everyday dressing habits. Using this information, we customise and create unique styles tailored specifically for them,” said Rakesh Bhagwandas, designer and founder of SAS Design.
While SAS Designs initially started out – and made quite a name for itself – by designing formal menswear for weddings, the brand has now ventured into smart casual wear for all genders, creating pieces suitable for everyday wear by young professionals.
“Our designs are meant to be worn by individuals of all ages and genders,” Rakesh explained. “As a designer, I aim to create designs that cater to diverse personalities and push the boundaries. This is my unwavering vision, and I am determined to make it a reality.”
On Mita Hutagalung: shoes, Sergio Rossi; jewellery, Bvlgari; on Manuel Conrad: watch, Bvlgari; on Cissylia Stefani van Leeuwen: jewellery, Bvlgari; on Patrick Owen: watch, Bvlgari
To showcase its new lineup of elegant formal wear, SAS Designs collaborated with Prestige Indonesia and four of the latter’s 40 Under 40 personalities. This collaboration served as a bold declaration of the brand’s dedication to meeting the demands of its professional customer. The featured individuals – including Patrick Owen, Cissylia Stefani van Leeuwen, Armita Hutagalung, and Manuel Conrad – are personifications of sophistication and style in their own right; and now, they emphasise SAS Designs’ readiness to serve the needs of discerning customers.
From a young age, Patrick Owen has loved exploring things. He eventually pursued his interest in fashion and worked to make his dream a reality. Today, he is best known for his eponymous fashion label, Patrick Owen, and as the Chief Marketing Officer of OPPO Indonesia. As an active and fashion-savvy professional, he believes that SAS Designs can meet his needs for comfortable and tailored professional clothing to reflect his personality. “I’ve had only positive experiences wearing custom suits from SAS Designs,” Patrick shared. “While creating the suit, I felt that the designers listened to my needs, which was very important to me because I’m the one who will ultimately wear it.”
Cissylia Stefani van Leeuwen certainly understands the significance of branding and marketing, as well as the importance of one’s appearance in creating a positive impression on clients. She aims to appear neat and professional while still exuding an approachable demeanour. SAS Designs created a custom suit for Cissylia that perfectly addressed her requirements. The brand’s understanding of her style has boosted her confidence in the workplace. “The bespoke suits from SAS Designs complement my style with a customised design that speaks to my personal and unique preferences. Obviously, it makes me feel like I stand out, project my authority, and feel more self-assured in my role,” Cissylia shared.
Through her father, Armita Hutagalung learned to grow up into a tough and successful woman. These character traits eventually led her to become the successful owner of BY ARRA and Citra Nusa Service. Her strong character is also reflected in her fashion choices, which tend to be edgy, slightly masculine, yet generally feminine. Understanding her needs, SAS Designs created bespoke suits for Armita, and here’s what she has to say about them: “It’s beyond my expectations. This tailored suit could boost my confidence and enhance my personality. The outcome made me appear professional without being too formal. This suit has a distinct design that allows my individuality to shine through. The fit is excellent and very comfortable, making it easy for me to move.”
Creating a captivating and functional interior or room design demands a thoughtful selection of top-quality materials, innovative design concepts, and a focus on user comfort. Manuel Conrad, director of Kisah Ruang – a digital platform catering to interior designers, emphasises the importance of these principles in all aspects of design, including professional attire. After he commissioned a bespoke suit from SAS Designs to support his work performance, the resulting piece left him in awe. “I was impressed when I first met Rakesh and experienced SAS Designs’ suit-making and tailoring,” he recalls. “They paid great attention to detail, and I appreciated the quality of their stitching, the freedom of movement, and the comfort of their suits. Regarding comfort and style, I believe SAS Designs is the best choice.”
As modern-day professionals, these four individuals affirmed that the great-fitting clothes can be an important factor behind successful ventures. And for sure, SAS Designs’ approach towards customization and the brand’s skilled execution in creating bespoke suits have gone beyond their expectations…
Finally, scroll down for extra footage from this collaborative fashion feature…
Photography VONY WONG Videography HARYO SURYADI, ADITYA W. YANIARSO, LEONARDO GOTAMA Styling BAGOES ABYOSO Photography Assistance HAMDILLAH FAQIH Styling Assistance VANESSA YOFANIA and YOGIE RUKWANDA Makeup and Hair NAIA AND MIRRORMIRROR Nail THE BUFFERS CLUB Location Park Hyatt Jakarta
Jl. Kebon Sirih.17-19, Kota Jakarta Pusat, Daerah Khusus Jakarta 10340. +62 21 31111234
(Hero image; on Manuel Conrad: watch, Bvlgari; on Patrick Owen: watch, Bvlgari; shoes Berluti; on Rakesh Bhagwandas: shoes, Ferragamo; on Mita Hutagalung: shoes, Sergio Rossi; jewellery Bvlgari; on Cissylia Stefani van Leeuwen: jewellery, Bvlgari)
