A new era of luxury with BMW THE NEW 7 in the eyes of Didit Hediprasetyo

BMW THE NEW 7 and Didit Hediprasetyo weave together in this evocative alliance of forwardism, modernity and heritage.

The seamless blend of progressive luxury and mindful authenticity unfolds through each meticulously crafted frame, echoing the designer’s pursuit of a harmonious traverse between tradition and the future. With THE NEW 7 as the contemporary chariot, the fashion tableau transcends the new era of luxury, showcasing THE BMW i7 as the world’s first fully electric luxury sedan.

The optional 31.3-inch BMW Theatre Screen creates a large-scale cinema atmosphere. Together with the crystal-clear sound and 4D audio of the optional Bowers & Wilkins Diamond Surround Sound System, the result is a unique rear-seat experience that also sends eyes and ears on a journey.

“It is the idea of moving forward in a safe space that represents strong and comfortable shield, traveling through between the contrast of clean futuristic universe and nostalgic reminiscence of traditional heritage.“
~ Didit Hediprasetyo

The Sky Lounge panoramic glass sunroof extends the comfortable experience of space up to the sky, opening a unique view. Luxurious seatings and plenty of legroom will take you into your own personal executive lounge.

“The fact that we make efforts to honour traditional conventions according to our own contemporary term of simplicity, and going through each manual steps of the creative process in mindfulness, is actually where we disrupt the unconscious norms.“
~ Didit Hediprasetyo

“I believe that when we search luxury externally then we will never be satisfied, to me being progressive is about prioritizing the progress of our inner growth, and a progressive luxury provides the condition to be in alignment with our peace of mind.“
~ Didit Hediprasetyo

The stunning effect of BMW Iconic Glow Crystal Headlights, in partnership with Swarovski, shines a precise and dazzling light

“By finding the middle path between the past and the future, embracing the traditional ornaments and living in solitude to fullest at the present moment comfortably in our own skin, and emphasizing simple inner joyful momentum wherever the journey takes.“
~ Didit Hediprasetyo

A luxury redefined, that goes beyond celebrating aesthetic appeal; immerse in the profound emotional connection that ignites one-of-a-kind sheer driving experiences.

“The delicate culture of Surakarta is the significance of a true refined eastern elegance which brings back nostalgic childhood memories. And it is quite a beautiful surprise to see these regal Javanese elements merged in contrast with the forwardism of BMW.”
~ Didit Hediprasetyo

This collaboration encapsulates the authenticity of Indonesia’s cultural elegance and is brought to life amidst a modern milieu of contemporary design of THE NEW 7 to embark The New Era of Luxury.

Photography DAVY LINGGAR
Creative Direction & Styling DIDIT HEDIPRASETYO
Assistant Stylist WYNONA OKTASCHA & FADIYAH SHAMILLA
Models NADJA SEINDA & LARAS SEKAR
Makeup ROMMY ANDREAS
Hair ARNOLD DOMINGGUS
Production ADE SARI
Location DIDIT HEDIPRASETYO FOUNDATION, BRAWIJAYA, JAKARTA; NDALEM SURYOHAMIJAYAN, SURAKARTA, CENTRAL JAVA