Having recently achieved a new, global milestone, BRI continues to innovate and expand its BRI Prioritas programme
Last month, Bank Rakyat Indonesia – the nation’s oldest banking institution in the country with a history stretching back to 1895 – added a new milestone to its list of achievements as it was named “Best Bank for Priority Banking” at the Global Private Banking Innovation Summit & Awards 2021, which is held by The Digital Banker, a global financial news publication and researcher based in Singapore.
The victory came in no small part due to the performance of Wealth Management BRI. “As part of the BRI Group with a complete line of financial products and services, Wealth Management BRI offers exhaustive support, from investment, bancassurance, securities as well as venture capital,” says Catur Budi Harto, Vice President Director at BRI. “This allows us to provide breadth and depth of products and services.”
BRI Prioritas is an exclusive banking service for BRI’s Priority Customers, who are entitled to a wide array of exclusive financial services, covering banking products, investment, and bancassurance. To further advance this vision, the bank continues to introduce new innovations and expand its network of BRI Prioritas outlets.
More interestingly, holders of the BRI Prioritas card also enjoy quite a few exclusive privileges. The most popular of these would arguably be the travel privileges, including free access to the BRI Transfer Lounge at Soekarno-Hatta International Airport Terminal 2, the BRI Lounge at the international airports of Medan and Balikpapan, as well as Executive Lounges in 27 other airports across Indonesia along with personal travel assistance and even private jet arrangements. Furthermore, BRI Prioritas also comes with various lifestyle privileges, a concierge service, and more.
Accessing BRI’s priority banking services has become much easier as well; thanks in no small part to the bank’s network of Sentra Layanan BRI Prioritas (Priority Service Centers, commonly shortened to SLP) offices. Recently, a new branch and SLP opened its doors in Bogor, West Java. The new building features a “modern heritage” theme. “The SLP Bogor service outlet is designed with a more modern look, in order to present a more comfortable space for younger customers from the millennial generation to utilize BRI’s premium services, including a meeting room, a dealing room, and Safe Deposit Box,” says Catur.
If anything, the newly-opened SLP Bogor is the perfect illustration of BRI’s constant drive to innovate and expand its priority services for its affluent clientele. To learn more about BRI Prioritas click here, and to discover the bank’s network of SLP outlets click here.
The information in this article is accurate as of the date of publication.
