Rolex’s unrivalled reputation is deeply rooted in a history driven by a passion for innovation and a constant quest for excellence, evident from a succession of pioneering horological achievements. The Swiss watchmaker’s Perpetual Planet Initiative, Perpetual Arts Initiative, and close link with the world of sport also reinforce a commitment to human achievement, sustainability, and the preservation of the world we inhabit. Discover the extraordinary world of Rolex on this dedicated page, which highlights the many facets of the brand across its endeavors.