Mun Ka Young Unveiled as Radiesse’s first Asia-Pacific Ambassador

Radiesse, the regenerative biostimulator, offers a ground-breaking approach to skin health by enhancing multiple components of skin tissue through a unique non-inflammatory mechanism. The campaign, ‘Me, My Skin with Radiesse’ marks a new chapter, as celebrated Korean actress Mun Ka Young becomes the first Asia-Pacific Ambassador, adding her international appeal to the brand.

Merz Aesthetics, a family-owned company with a rich 115-year history, is dedicated to helping individuals worldwide look and feel their best through a portfolio of clinically proven injectables, devices, and skincare treatments. With its global headquarters in Raleigh, North Carolina in the USA, and a presence in 90 countries worldwide, Merz Aesthetics is renowned for its commitment to safety, efficacy, and personalised care.

During a recent event, held at the Capella Bangkok in Thailand’s vibrant capital city, Merz Aesthetics introduced its latest regional brand campaign, ‘Me, My Skin with Radiesse,’ featuring acclaimed Korean actress, Mun Ka Young.

Celebrated for her natural beauty and elegance, Mun Ka Young epitomises the Radiesse consumer: someone who values skin health and self-expression while balancing a busy lifestyle. The campaign encourages individuals to reset and rejuvenate their skin and embrace their true selves with newfound confidence. It highlights the role Radiesse can play in fostering inner strength to enhance skin health, restore radiance, and achieve optimal skin vitality.

Several professionals weighed in on the proven science behind Radiesse. Dr. Niamh Corduff, Plastic Surgeon and Clinical Director of RiverEnd Aesthetics in Australia, explained that “Radiesse stands out as a regenerative biostimulator capable of improving various components of skin tissue, promoting healthier skin through a distinctive non-inflammatory mechanism. Its unique Calcium Hydroxylapatite (CaHA) microspheres form a regenerative scaffold beneath the skin, which subsequently enhances aesthetic outcomes.”

Dr. Owen Sunga, Senior Vice President of Regional Scientific and Clinical Services at Merz Aesthetics, also shared his insights: “Merz Aesthetics is at the forefront of regenerative aesthetics, and we are actively working to educate healthcare professionals and their patients on its unique clinical benefits. With Radiesse, we have been putting regenerative aesthetics into practice, furthering our leadership in advancement of the field and empowering consumers to embrace their best self with lasting results.”

‘Step Zero,’ a pre-skincare treatment from Merz Aesthetics, champions ‘skinimalism’ or ‘skin minimalism,’ emphasising simplicity, efficacy, and functionality. ‘Step Zero’ offers a personalised foundation for your medical aesthetics journey, adapting as your skin evolves. Radiesse, the latest addition to the ‘Step Zero ‘regimen, rejuvenates the skin’s foundation and stimulates natural processes to restore youthful appearance.

Sylvia Lee, Senior Vice President, Regional Marketing Asia-Pacific and Regional Commercial China & Hong Kong, Merz Aesthetics, shared: “The introduction of Mun Ka Young as our regional ambassador for the ‘Me, My Skin with Radiesse’ campaign signals a new era for Radiesse and our commitment to delivering exceptional skincare results.

This campaign, along with the continued success of ‘Step Zero’, underscores our strategic focus on highlighting the importance of skin health and laying the groundwork for a streamlined regimen, allowing consumers to focus on achieving and maintaining healthy, youthful skin.”

Mun Ka Young’s appointment as the face of Radiesse underscores the brand’s dedication to enhancing skin health and boosting self-confidence. Her elegance reflects Radiesse’s mission to simplify skincare and promote a transformative journey toward radiant skin. Speaking about becoming an ambassador, she said: “I am honoured to join the Merz Aesthetics family. I believe Radiesse represents a journey of self-renewal that starts with the skin and extends to all aspects of life.”

To learn more about Radiesse and Merz Aesthetics, click here.