Tommy Hilfiger celebrated the summer season with a live performance by G-Devith at the TOMMY HILFIGER Aeon Mall Meanchey store in Cambodia on July 28, 2024. The star of Cambodian rap joined the event showcasing the relaxed and effortless iconic styles of the Summer Color Rush Collection.
G-Devith performed two live tracks and connected with press and consumers for a Meet & Greet, as well as shooting exciting media content. The evening was hosted by Cambodian star of pop culture David, who introduced live music by DJ Maily, while guests enjoyed food and drinks in the picturesque store.
Attendees were invited to participate in a Color Analysis service by Net Sokwathika, which provided bespoke and vibrant clothing recommendations by matching outfits to skin tones. VIP guests including Kosamak San, Sithy Nika, Stella and Khat Vaihang wore the easy, breezy styles of the Summer Rush collection. Purchases of a polo shirt or dress came with a free duffel bag, while a Tommy branded ice-cream cart provided free refreshments to walk-in visitors.
The store presented the brand’s classic polo and polo dress, delivering the ultimate in lightweight summer essentials. With an assortment spanning across Menswear, Womenswear and Kidswear, the range created a cohesive story and offered everything needed for a stylish summer in the brand’s signature red, white and blue color palette.
The event built a buzzworthy brand moment for Cambodia-based Tommy fans, and three additional TOMMY HILFIGER stores located at Aeon Mall Phnom Penh, Chip Mong 271 Mega Mall and U Mall, Sihanoukville.
The TOMMY HILFIGER Summer 2024 collection is now available at all TOMMY HILFIGER Cambodia stores.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were $9 billion in 2023 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
