Erin Cho: An Education on the Fashion Ecosystem

According to Erin Cho, dean and Limin endowed professor of integrated strategies at Hong Kong Polytechnic University’s School of Fashion and Textiles, the fashion ecosystem is on the brink of profound change as a new generation of designers envisions a more sustainable, equitable and innovative future.

At the heart of the future of fashion is sustainability. The fashion industry has long been criticised for its significant environmental impact, from the excessive use of water and chemicals in textile production to the massive amounts of waste generated by fast fashion. The future of fashion envisions a shift towards circularity, where the lifecycle of garments is extended through recycling, upcycling and innovative design practices. 

This means designing clothes that are made to last, using materials that can be recycled or biodegraded, and creating systems that allow for the reuse and repurposing of textiles. Brands will need to adopt zero-waste policies, invest in sustainable production methods, and prioritise transparency in supply chains. Consumers, too, will play a crucial role by making more conscious purchasing decisions and supporting brands that align with their values.

One of the most promising aspects of the future of fashion is the integration of advanced technologies. Artificial intelligence (AI), smart production, and advanced textiles including wearable technology are set to revolutionise the way we design, produce and consume fashion. AI-driven design tools will enable designers to create personalised and adaptive clothing, catering to individual preferences and body types. This will not only enhance the consumer experience but also reduce waste by minimising overproduction. 3D printing will allow for on-demand production, eliminating the need for large inventories and reducing the environmental impact of traditional manufacturing processes. Advanced textiles, embedded with sensors and conductive fibres, will lead to the creation of garments that can monitor health, adjust to environmental conditions and even change colour or pattern. These technological advancements will not only enhance functionality and aesthetics, but also promote a more efficient and sustainable industry.

Inclusivity is another cornerstone of the future of fashion. The industry has historically been criticised for its lack
of diversity and representation. The future of fashion envisions a more inclusive and accessible industry that celebrates diversity in all its forms – size, age, gender, ethnicity and ability. This involves designing adaptive clothing for people with disabilities, creating gender-neutral collections and ensuring representation of diverse models in fashion media. Inclusivity isn’t just a trend but a fundamental shift towards a more equitable and just industry. By embracing diversity, the fashion world can foster a sense of belonging and empowerment among all individuals.

Moreover, the future of fashion will see a shift in consumer behaviour. The rise of conscious consumerism means that people are becoming more aware of the impact of their purchasing decisions. They’re seeking out brands that align with their values and are willing to pay a premium for products that are ethically made and environmentally friendly. This shift in consumer behaviour will drive brands to adopt more sustainable and ethical practices, creating a positive feedback loop that benefits both the industry and the planet.

This vision is not only aspirational but also actionable, requiring a collective effort from designers, brands, consumers and educators. The future of fashion holds the promise that fashion is a force for good. By manifesting what’s laid out above, we can create a fashion industry that not only meets the needs of the present but also ensures a better future for generations to come.