Mmm– Marmelade! Jo Malone and Paddington Collaborate on a Beary Whimsical Collection

Spread the joy! Jo Malone London collaborates with Paddington to bring a limited-edition scent as beloved and heartwarming as Paddington Bear himself.

In a delightful twist that marries British charm with olfactory artistry, Jo Malone London has embarked on a whimsical journey with none other than Paddington Bear, the beloved children’s book character known for his kind heart and affinity for marmalade sandwiches. This utterly enchanting collaboration brings to life a fragrance that captures the essence of Paddington’s favorite treat.

At the heart of this collection is the Orange Marmalade Cologne, a sophisticated interpretation of Britain’s most cherished preserve. This elixir blends the zesty bitterness of orange peel with the warmth of cashmere wood, creating a fragrance that is at once refreshing and comforting. It’s as if the aroma of a countryside cottage, where orange peel simmers gently on the stove, has been bottled for our olfactory pleasure.

The cologne’s composition is a testament to Jo Malone London’s mastery of scent layering. With orange peel as the top note, orange at the heart, and cashmere wood as the base, the fragrance evolves on the skin, telling a story as captivating as Paddington’s adventures. For those who wish to explore further, Jo Malone London suggests pairing Orange Marmalade with other beloved scents from their collection. Imagine the crisp coastal air of Wood Sage & Sea Salt mingling with the sweet citrus or the juicy notes of English Pear & Freesia dancing with the marmalade’s warmth.

This collaboration goes beyond just fragrance – Jo Malone London has curated four limited-edition gift collections. One standout piece is a special trunk design inspired by Paddington’s iconic suitcase, filled with Jo Malone London favorites across cologne, home, and bath & body categories. It’s a treasure trove that would delight even the most discerning Aunt Lucy.

“Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline — always with a picnic in tow. And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with — or marmalade sandwich, come to that,” commented Jo Dancey, Global Brand President, when she excitedly announced the partnership.

The collection, which initially sold out faster than Paddington could polish off a marmalade sandwich, has been restocked for what might be the last time ever. This final chance to own a piece of this charming collaboration has sent fragrance enthusiasts and Paddington fans alike into a frenzy.

Available in all Jo Malone London boutiques and online from July 1st, 2024, this limited edition range is more than just a set of products — it’s an invitation to indulge in the joy of giving, to celebrate the small moments, and to approach life with the same wide-eyed wonder that Paddington brings to his adventures.

As we dab on the Orange Marmalade Cologne or light a scented candle from the collection, we’re reminded of the power of kindness and the magic of seeing the best in everyone. In a world that often moves too fast, this collaboration encourages us to pause, to savor the sweet moments, and to spread joy. After all, as Paddington would surely agree, a little bit of marmalade makes everything better.