As the co-founder of the Digital Art Fair, Gillian Howard’s passion for art means she’s always on the road, travelling within the city and abroad to find inspiration and build connections. We catch a glimpse of what it’s like to live the life of an art fair curator by following Howard around in the luxurious BMW i7 for a day.
Working in a creative space and often surrounded by people, Howard finds it important to take time for herself in the morning. She always starts her day with meditation to regain a high level of focus and energy before she steps out to meet inspiring artists and gallerists as she works towards the next edition of the Digital Art Fair in Hong Kong.
The BMW i7 is the best partner for career-driven individuals in the city, with high functionality and comfort built into its core. The 31.3-inch BMW Theatre Screen is perfect for viewing videos and projects while commuting – and, as an art lover, Howard’s commute is transformed into an emotional exprerienc by an extra-special touch: the Digital Art Mode. Created in collaboration with Chinese multimedia artist Cao Fei, the Digital Art Mode is the first-ever digital artwork in a BMW, enhancing the in-car experience by presenting art on the BMW Curved Display.
As a technological and financial hub, Hong Kong has great potential for digital art, which is why Howard and her partners decided to launch the first Digital Art Fair in the city in 2021, to much success. The fourth edition of the fair is going full speed ahead and, as Howard promises, it’ll be the most impressive one yet.
Discover the BMW i7 here. Book a test drive with BMW here.
Filmed on location: K11 MUSEA
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